|

Why are custom publications often more successful than traditional advertising? It can be said in one word: involvement.
Consumers say they prefer to get their targeted information from magazines as opposed to television, radio, and the Internet. They report that quality custom publications provide relevant and interesting information that inspires trust, helps them make informed decisions, and makes them feel like the company is committed to its products/services and to them. That’s a call to action that converts into hard cash.
Custom publishing:
- Positions your company as a leader in your industry.
- Expands your branding and develops brand loyalty.
- Reaches your customers in ways other marketing vehicles cannot.
- Builds trust in your company and your product.
- Delivers action and drives consumers to your Web site and/or store.
- Revs up your sales staff with a marketing tool that gets results.
|
24% of all dollars spent on marketing, advertising, and communications goes to custom publishing.
— Custom Publishing Council survey by Roper Public Affairs


|